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Aren’t Kids Already Active? Debunking the Myth

There seems to be an impression and misconception that children are always active with some combination of recess, sports practice, or physical education classes.  Although as a society we do our best to involve kids in these programs, obesity rates in children still seem to be climbing. Let’s check out those trends, why some children might not getting the right amount of exercise, and how the Amazing Athletes franchise team, a kids fitness business, can help bring some change.

Alarming National Obesity Trends in Children

Are we working hard enough to keep our children active? It’s a question in society that has yet to be answered affirmatively. While you might believe that the one hour of exercise that kids get a day is sufficient to keep them healthy, rising obesity trends tell a different story. In 2010 studies showed that 43 million children under the age of five are overweight or obese. By 2020, just a decade later, studies show that the margin of obesity is only going to rise by around 17 million. It’s not just disheartening, it’s “one of the most serious public health challenges of the 21st century.” A true national epidemic. However, when you team up with an Amazing Athletes franchise, you’re working to find a simple solution.

Fear of Inadequacy or Peer Judgement 

One of the reasons leading to the current health trends in society is the fear of peer judgment or ridicule. At any age bracket, children can be exposed to the negative and hurtful effects of bullying. It’s troubling to think that this could be a direct link to a child’s greater psychological issues of not feeling the confidence to participate in team sports. When you startup an Amazing Athletes kids fitness business, you’ll be able to provide your students with an environment that focuses around teamwork. Your students will work together in accomplishing their common goals while also getting the exercise that they might lack in their day.

A Safer Place to Get Active

There was a time when getting active seemed easier. Parents were comfortable with letting their kids venture out to go run around with their neighborhood friends, it was seen as a social norm. Now, it just doesn’t seem that simple. Concerns about children’s safety have played a role in allowing our youth to be independent and have a similar “free play” experience. 

“Many parents try to manage the safety of their children through different forms of surveillance. Some parents set limits on where their kids can go and when they have to be home…”-

When you start an Amazing Athletes franchise, you’ll be able to provide parents with peace of mind that their children are getting their exercise with consistent supervision. Their constant surveillance won’t be as necessary — our classes even take place right outside of our students’ daycares or educational facilities. 

Our team of kids fitness business experts will help you learn how to get started! Would you like to learn more about our Amazing Athletes franchise opportunity? Well, we are amazing teachers! Contact us today.